Born x Raised: A Streetwear Icon Rooted in Los Angeles
What is Born x Raised?
Born x Raised is a Los Angeles-based streetwear brand that has captured the essence of its city’s cultural diversity and history. Founded in 2011 by Spanto (Chris Printup) and 2Tone, the brand is more than just a clothing line—it’s a tribute to the authentic spirit of L.A. and a celebration of communities often overlooked. Known for its bold typography, vintage-inspired graphics, and unapologetic authenticity, Born x Raised has become a staple in the world of streetwear.
The Origins of Born x Raised
A Vision Rooted in Culture
Born x Raised was created during a time of rapid gentrification in Los Angeles. Spanto, a native of Venice, sought to design a brand that would highlight the city’s original culture amidst these changes. His goal was to preserve the voices and traditions of his community and those who grew up in similar environments.
Overcoming Challenges
The journey wasn’t without obstacles. Shortly after the brand’s inception, Spanto was diagnosed with cancer, temporarily halting production. However, this struggle only strengthened the brand’s mission, adding a layer of resilience and purpose to its story.
Unique Design and Aesthetic
Born x Raised’s aesthetic is deeply influenced by old English typography, graffiti, and the vibrant, raw culture of Los Angeles. Its designs often reflect themes of nostalgia, identity, and pride in one’s roots. Key elements include:
- Bold Graphics: The brand frequently features vintage fonts and bold slogans that resonate with L.A.’s street culture.
- Local Pride: Many pieces showcase references to Los Angeles landmarks, neighborhoods, and cultural icons.
- Collaborations: Born x Raised has partnered with major brands and artists, including the Los Angeles Dodgers, Nike, and even Kendrick Lamar, solidifying its place in pop culture.
Cultural Impact
Amplifying Community Voices
Born x Raised Hoodie isn’t just about fashion—it’s a platform for storytelling. Through its campaigns, the brand has highlighted underrepresented communities, shining a light on the real people behind the glamorized image of Los Angeles.
Representation in Media and Sports
The brand’s collaborations with sports teams like the Lakers and Dodgers have brought its designs to mainstream audiences while staying true to its roots. These partnerships celebrate L.A.’s rich history and cultural diversity.
Why Born x Raised Stands Out
Unlike many streetwear brands, Born x Raised Hoodie prioritizes authenticity over trends. Each collection tells a story, making its pieces not just clothing but wearable art. This commitment to storytelling, along with its unwavering dedication to its community, has garnered a loyal following both in L.A. and around the globe.
The Legacy of Born x Raised
Born x Raised remains a cultural touchstone for those who value authenticity and local pride. It has grown from a small, grassroots project to a globally recognized brand, all while staying true to its mission of honoring the real Los Angeles.
As the brand continues to evolve, it serves as a reminder that fashion can be more than aesthetics—it can be a movement. Born x Raised stands as a testament to resilience, creativity, and the power of community
